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Marketing
AUDIOCAST PACKAGE: Facility Operation Essentials Audiocast

Expand your collection of educational resources with this 10-piece set of SSTI audiocasts! These seminars can be listened to anytime, anywhere. The “Facility Operation Essentials” package covers the key topics of sales, marketing, pricing, staffing, legal issues and ancillary services.
This collection comprises 10 hours of quality material. (10 Audiocasts Total)

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Developing, Managing and Marketing for Success Audiocast

Whether you’re developing a new self-storage facility or trying to keep an existing one competitive, there are several key factors to bear in mind. During this session, you’ll learn how to avoid expensive mistakes in layout and setup; keep informed of the newest marketing and management initiatives; upgrade operations to compete and much more. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 61 minutes. Accompanied by a 2-page introduction.

Speaker: Anne Ballard, Universal Management Co.

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Marketing Outside the Box Audiocast

Off-site marketing can be a great way to increase site awareness and rentals, but getting staff to embrace it can be challenging. Learn some tips and secrets for effective off-site marketing, motivating staff, and re-energizing your promotion efforts! This session was recorded at the 2008 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 48 minutes. Accompanied by a 10-page companion manual.

Speaker: Linnea Appleby, PDQ Management Solutions

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Maximizing Profit With Sales, Marketing & Efficiency Audiocast

Learn how to take your self-storage operation to the next level! This session is ideal for beginners and veterans who are committed to maximizing their profit. Learn how to create an environment for higher production by optimizing sales, marketing and operational effectiveness. These cutting-edge disciplines will help take your self-storage operation to the top of the marketplace. This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 72 minutes. Accompanied by a 7-page companion manual.

Speaker:
Brad North, Advantage Business Consulting

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Marketing: Advertising, Promotions & Special Events E-Book

There's more to promoting a self-storage facility than Yellow Pages or even a website. But if you haven't been trained in marketing, how do you know which options are available to you and how to optimize them? This books explains how how to identify your target market and get to know your customer base. It also addresses the fundamental methods of facility promotion: special events, direct mail, display ads, web presence, networking and more. (39 pages)

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Self-Storage Library: Complete Set E-Book

Round out your industry library with this complete set of SSTI e-books! Receive one book in each subject category: finance, real estate, construction, development, facility management, site maintenance, legal issues, insurance, marketing, technology, security, specialty storage and staffing. This is an invaluable resource for anyone learning about the storage business. It's also a fantastic reference to keep on the office shelf (or computer) and use during employee training. This collection comprises more than 450 pages of quality material. (13 E-Books Total)

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Self-Storage Management and Marketing: Hand-in-Hand Audiocast

Facility management and marketing go hand-in-hand. Discover how easy it is for self-storage teams to learn tactics that increase facility revenue. This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 82 minutes. Accompanied by a 44-page companion manual.

Speaker:
M. Anne Ballard, Universal Management Co.

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Taking Your Self-Storage Operation to Greater Heights Audiocast

Learn how to take your self-storage operation to the next level by maximizing the most important aspects of your business. You’ll hear some of the most effective ways to motivate staff, capture sales, measure and track information, market your product and much more. Listen to this session if you want to increase profit while improving real estate value. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 51 minutes. Accompanied by a 6-page companion manual.

Speaker: Brad North, Advantage Business Consulting LLC

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Turning Yellow Pages Into Green: An Investment That Still Pays Off Audiocast

Current statistics show that at least 72 percent of new storage customers come from print Yellow Pages. Learn the secrets of price negotiation, ad placement and design that will help you get excellent investment return from your advertising dollars. This session was recorded at the 2008 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 49 minutes. Accompanied by a 2-page companion manual.

Speaker: Sue Weinman, Michaels Wilder

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The Essentials of Yellow Pages Advertising Audiocast

What is a Yellow Pages heading, and what can it do for you? What is an “adequate” advertising budget? How do you get the best deal from your YP publishers? What about using Hispanic directories and bi-lingual ads? This session tells you what you need to know about this key marketing tool. This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 46 minutes. Accompanied by a 30-page companion manual.

Speaker:
Sue Weinman, Michaels/Wilder Group

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