Video presentations bring the teacher and material to life. SSTI videos come with printed worksheets to assist in the learning and retention process. Current packages include:
Self-Storage Sales
Self-Storage Marketing
Maximize Your Sales and Marketing
Self-Storage Sales
Part I of this video package teaches the importance of
a successful self-storage sales program: measuring program effectiveness,
knowing how your facility stacks up against competition, creating an employee-bonus
program, and selling in a competitive market. Part II covers the six steps
of effective selling: the greeting, the inquiry, building value, the appointment,
the close, the demonstration, and the phone-sales presentation.
Part I of this video package explains how to maximize
profit through proper planning: getting started in marketing, selecting
target markets, identifying key influences, setting objectives, implementing
and evaluating programs, and revisiting the marketing plan. Part II provides
a creative and thorough understanding of key marketing avenues: Yellow
Pages, drive-by appeal, referrals, key influencers, and Internet advertising.
