In addition to its interactive webinar offerings, SSTI provides a wide
variety of audio seminars, many of which come accompanied by a downloadable
set of print materials for easy reference and note-taking. The audio presentations
can be downloaded to your computer and listened to at your convenience.
The printouts are fantastic refreshers—and make it easy to share what
you've learned with co-workers. Make a CD or MP3 and take your learning
on the road. You'll never be tied to a classroom or computer again!
The Series The SSTI audiocation series includes educational sessions on
an incredibly diverse selection of topics:
Self-Storage Management and Marketing: Hand-in-Hand
Facility management and marketing go hand-in-hand. Discover how easy
it is for self-storage teams to learn tactics that increase facility revenue.
This session was recorded at the 2006 Inside Self-Storage Expo in Las
Vegas, the industry's largest conference and tradeshow. Running time:
82 minutes. Accompanied by a 44-page companion manual.
Speaker: M. Anne Ballard, Universal Management Co.
What is a Yellow Pages heading, and what can it do for you? What is an
"adequate" advertising budget? How do you get the best deal
from your YP publishers? What about using Hispanic directories and bilingual
ads? This session tells you what you need to know about this key marketing
tool. This session was recorded at the 2006 Inside Self-Storage Expo in
Las Vegas, the industry's largest conference and tradeshow.Running
time: 46 minutes. Accompanied by a 30-page companion manual.
This session answers critical questions about online marketing: Should
you have a website? What are the basic components it must include? What
is a search engine, and what role does it play in marketing? How can you
maximize your presence on local web searches? What do you need to ask
your web designer/provider, and how much should you expect to pay? This
session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas,
the industry's largest conference and tradeshow. Running time: 45 minutes.
Accompanied by a 42-page companion manual.
Whether you’re developing a new self-storage facility or trying to keep an existing one competitive, there are several key factors to bear in mind. During this session, you’ll learn how to avoid expensive mistakes in layout and setup; keep informed of the newest marketing and management initiatives; upgrade operations to compete and much more. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 61 minutes. Accompanied by a 2-page introduction.
Print vs. Internet Yellow Pages: Which Is Best for Self-Storage?
Gain expertise in buying the right ads at the right price in the right Yellow Pages directories. You’ll also learn how print and Internet Yellow Pages work for single-property storage owners and how to cost-effectively combine the two to increase return on investment. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 43 minutes. Accompanied by a 39-page companion manual.
